Teatro Trinidad Guevara
Luján's official theater — a historic 1884 building — left a bank's ticketing platform and grew sales 42% with its own brand, AI marketing, automated support and reserved seating.
Visão geral
Setor
Theater
Localização
Rivadavia 1096, Luján — Buenos Aires
Tamanho
410 seats • 60,000+ attendees per year
Cliente desde
2026
O Desafio
Teatro Municipal Trinidad Guevara is Luján's official theater and a historic landmark: opened in 1884 as Teatro Español and declared part of the city's cultural heritage. With a year-round agenda of plays for adults and children, concerts, ballet and puppetry, it sold tickets through Boletería Digital, Banco Macro's ticketing platform. A solid tool, but built as a generic platform: the theater's identity was diluted on a third-party site, with no reserved-seating map worthy of its historic hall, no marketing or support automation, and no direct ownership of its own audience data.
A Solução
With Fanz, the theater now operates fully under its own brand: the teatrotrinidadguevara.com.ar domain, its logo, tickets with its own design and mailing from its official email. All 410 seats sell on a 3D reserved-seating map where every attendee picks exactly where they sit. Marketing runs on AI — segmented campaigns, automations and promotions pushing every show — and support is handled by an AI agent that automates 96% of enquiries, escalates whatever needs a human and replies around the clock. After every show, the automated feedback system requests Google Maps reviews: over 1,000 collected so far, strengthening the theater's standing in the city. The result: 42% more sales since running on Fanz.
Resultados
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
1,000+
Google Maps reviews via automated feedback
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