UNAJE
The organization that preaches professionalisation to 500 company owners sold its summits on a generic marketplace. Today its box office matches its message — and sells 42% more.
Visão geral
Setor
Business Events
Localização
Federal community — based in Buenos Aires, events across Argentina
Tamanho
500+ under-45 business owners • 35,000 direct jobs • founded in 2001
Cliente desde
2025
O Desafio
UNAJE is Argentina's most federal, multi-sector young-entrepreneurs organization: over 500 under-45 company owners generating 35,000 direct jobs. Its events are its flagship product — the Switchear summit at La Rural, which in its latest edition joined the Ibero-American Forum with 800+ leaders from 17 countries, plus federal gatherings like Liderando Futuro in Tucumán. Yet that agenda sold through Eventbrite: the institution promoting business professionalisation used a generic marketplace, with its brand diluted, its community's data in third-party hands, and no way to tell a UNAJE member from a general attendee. In front of the country's most demanding audience, the box office didn't live up to the message.
A Solução
Today eventos.unaje.org.ar is the digital home of the whole agenda: its own domain, logo, tickets and institutional mailing, from the La Rural summit to the smallest federal gathering, all on one platform. Member-exclusive tickets live next to general ones on the same page — each with its own access and price — and ballrooms with corporate tables sell on a 3D reserved-seating map, so every company picks where it sits. AI marketing segments the way the organization needs: members, non-members, province, event history — with cart recovery and invitations that reach exactly who they should. An AI agent answers 96% of registration enquiries at any hour, escalating to the team only the cases that need them. The community now lives where it belongs — in UNAJE's own CRM — and sales grew 42%.
Resultados
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
17
Countries at its latest forum — one single platform
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