Fantasía sobre Hielo
Argentina's biggest ice circus hauled its tent from city to city… with its tickets split across two ticketing platforms. Today the whole tour lives on a single platform under its own brand — and sells 42% more.
概要
業種
Circus
所在地
National tour — Argentina
規模
20+ performers on stage • 35,000 attendees in one season
ご利用開始
2026
課題
Staging an ice circus means moving a heated tent, an eco-friendly Xtraice rink and more than twenty performers across the country. But the hardest thing to move was the box office: tickets sold through EntradaWeb and Plateanet at the same time, with the audience split between two third-party platforms. Every new city started from zero — no data from the previous tour, no remarketing possible — and a show declared of Cultural Interest in more than ten provinces didn't even have a place of its own on the internet to buy a ticket.
ソリューション
Today the entire tour lives at fantasiasobrehielo.com: one place carrying the circus's brand — its own domain, logo, tickets and mailing — that travels with the tent wherever it goes. The 3D reserved-seating map is rebuilt for every city, so families pick their seat on the real layout of each venue. When the circus returns to a province, AI marketing already knows who to tell: city-segmented campaigns, opening-night promotions and last-minute discounts to fill every show. And the questions that never change — showtimes, whether the tent is heated, what age kids pay from — are answered by an AI agent around the clock, mid-show or at dawn: 96% of enquiries resolve themselves. Since the box office started touring with them, they sell 42% more.
成果
+42%
Sales growth since touring with Fanz
96%
Of support enquiries automated
2 → 1
From two third-party ticketers to one own platform
